How technology is impacting media consumption trends in today's market
Taking a look at the function of innovation in the way we are taking in media currently.
Over the past couple of years, as society has come to be dependent on smartphones, innovation has become the centre of attention for many areas of industry. The increase read more of smart devices has fundamentally improved the media industry, leading to new advancements in the way media is created, distributed and consumed. Before the age of digitalisation, media has been generally consumed in standardised formats such as newspaper publications and television or radio broadcasts. Nevertheless, more recently, the media landscape is showing a palpable shift towards mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most particularly within the journalism, marketing and entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the mobile phone age has in reality, forced the media industry to transform its business designs and strategies, disrupting traditional outlets and avenues for media access and intake, with a series of new and creative digital media examples.
Along with the circulation and development of digital material, media consumption habits are also being greatly influenced by technological advancements. The portability of mobile phones has moved the way that audiences are consuming media towards a constant and on-the-go activity. In the past, audiences would need to wait to watch or tune in to prescheduled broadcasts, which were planned by executives and run on a strict schedule. Rather, these days, consumers can enjoy, listen or access material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to affirm that this has resulted in an increase in content production as customers are quickly watching programs and continuously seeking out new things to check out.
Generally, the media industry is known for being a structured and extremely organised sector, with many opportunities for career development. Nevertheless, in modern-day society, the development of smart devices has led to a few major shifts in the way media is shared and delivered. One of the most prominent advancements in the media industry is the combination of mobile applications and streaming services, which have made smart devices into the most accessible digital media devices on the market. With the ability to present video, text and audio material, smart devices are the optimum tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continually dealing with reformatting their content to prioritise smartphone availability. Currently, trends which are popular on social media are especially prominent for media companies to follow. Specifically, short form video and international television are getting traction for providing interesting and accessible content for audiences worldwide.